Champagne Scholarship letter Essay Example | Topics and Well Written Essays - 250 words

Champagne letter - Scholarship Essay Example Department of Education regulations. I want to pursue my program of study at ITT and maintain my satisfactory academic progress. This scholarship will allow me to prepare myself and obtain a job in my area of specialization. My goal is to complete the remaining two years of my course work at ITT. My objective is to become part of the motorsports industry as a sales representative, a problem solver, and develop designs to attract more people to the automobile industry. I have worked in the motorcycle racing industry and I have also raced with various sponsors. I have won many awards and I want to excel in this area as well. I am familiar with all of the aspects of automobiles and as a Pro Racer I have the ability to work independently and as a team member. Due to my discipline, I am able to deliver tasks on time. I hope that the Champagne Scholarship Committee gives me the opportunity to further my education and pursue my goal and objectives, given my track record of success in these areas that I have become involved with, this will be another successful achievement.

Loan Request for StartUp Company Essay Example | Topics and Well Written Essays - 500 words

Loan Request for StartUp Company - Essay Example I've had the opportunity to work with Mr. Buser on another project in the recent past. He has a no-nonsense type of leadership style and relies heavily on his staff. He makes the decisions and then turns over the responsibility to his people. I've never met Ms. McSwain, though I managed to find an interview she did recently in a local business magazine. She comes across as a very progressive risk taker that is not afraid to try new approaches. However, she is very meticulous about the numbers. I hope to convey the point that Online Education is a fast growing field that offers the investor some unique opportunities. I want to make the case that it is a profitable business and that we have a solid, well thought out, business plan. More importantly, I want to impress Mr. Buser with the fact that we have covered all the angles on the product, its quality, and our ability to deliver it. I see the presentation as having the twin motives of selling the product to Mr. Buser, and convincing Ms. McSwain that our business plan is flawless. I plan to make a brief introduction and give them time to meet John Lennox from our IT department. He will be accompanying me to address any technical issues that may arise.

Transportation Management System Essay Example for Free

Transportation Management System Essay Abstract Transport industry employs 9.6 million people and there are 450,000 companies in United States. In fact the chain of transport is an essential source for expanding domestic and global business. It also interconnects companies, customers and partnerships through the medium of service of goods transporting from one place to another. There are huge successful multinational brands who have earned professional excellence in transport industry viz., Blue dart, FedEx, DHL worldwide express and many more. This paper details the essentials of logistics and management system in transport industry. Introduction The definition of â€Å"Logistics† provided by Council of Logistics Management (1991) is as follows. â€Å"part of the supply chain process that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customer’s requirements†. There are many important factors in transportation management in terms of packing the goods, labeling, shipping and the mode of transport viz., truck, air cargo or shipment. Airbus 380 jumbo jet carries a huge cargo attending to different destinations around the world which is a great successful task and responsibility without which global business is not made possible. Likewise, ship cargo which carry oil and diesel, fish and other animal products requires excessive care in preserving the shipment from hazards and explosions. Apart from the above, there are numerous goods that are loaded into transport industry such as electronics, motorcycles, textiles, FMCG, paper mail and even precious metals viz., gold, platinum, diamonds, pearls etc., Therefore transport industry enables meet the demands of companies and customers whereas customers require goods and services and companies require business volume and turnover. This has been made possible by transport industry which is why management system and functioning of transport industry is important with the fact that the role played by transport industry is vast and intermediary. From the point of production / manufacturing unit, finished goods are arranged in transport for enabling dispatches to customers at different destinations. Logistics services are available throughout the world by air services, shipping services and truck services. In the global context of business B2B and B2C requires the collaboration of companies and transport systems for quick and prompt delivery of goods. For instance, Oracle Transport Management clearly works towards gaining customers loyalty, reducing costs of transport, maintains supply chain through a single working system which integrates all geographical areas of operations, taps new markets through the use of technology to manage logistics world wide and works for greater margins of profit while reducing costs on operating expenses. There are many other software solutions apart from Oracle which have developed TMS as a one-stop-shop for meeting all requirements of TMS. ARC advisory group which was incorporated in 1986 has emerged as a leader in providing solutions for logistics and supply chain which is an important element for transport business companies. ARCs esteemed clients include Boeing, Microsoft, General Motors, Siemens and many other reputed companies. Methods Logistics and supply chain management is all about materials, finished goods and products. Materials are covered under materials management, distribution of finished goods to the customer whereas supply chain management and logistics are inter-linked as a network of communication with clients and customers. Logistics is a process of transporting goods, materials from the point of production to the end of production, distribution of goods, sale and waste disposal to meet the satisfaction of customers and increase business turnover. Some of the important services of logistics include, transportation, storage of goods, supply chain, appointment of contractors and calculation of freight. There are several functioning areas of logistics which are essentially consists of production, storage, whole sale chain, retail chain, warehousing, production units, manufacturing units and merchant distribution. For the purpose of general understanding logistics can be explained as, at the time of production, materials have to be moved to the manufacturing units, and at this point inventory management and materials management has to be taken care of as a part of logistic system. After the production is completed goods are stored in warehouses, where again inventory management has to be taken care of for the purpose of keeping total cost of production and value of goods stored in warehouse. When finished goods have to be moved or sold to wholesalers, retailers this is considered as merchandising and distribution of goods is taken care of by transport management system. T herefore logistics include several other services including human resources, operating cost and expenses. Many companies world wide, spend and allocate budget for transport expenditure as products are delivered to customers by means of transport. Therefore this process of TMS and logistics is a recycling process that works on routine and minimized operating costs such as fuel, diesel, maintenance expenses will add to the profits of company. Both for global and domestic management of business TMS and logistics have to be applied and practiced for best results in business. Poor quality service may hamper business and many clients never rely on late deliveries, damaged goods in transport or causing accidents while carrying goods from one place to another. There are excellent software solutions available to carry on TMS and to transact global business of transport. Results Whether it is tourism or e-business, e-commerce TMS plays a significant role in global business. Time being an essential factor in global business, goods have to be shipped or transported with optimum care and monitoring. There are success stories in many parts of the world such as Europe, Asia and U.S, in fact, with the advantage of e-business, several new logistics companies were commenced and have been expanding business due to the increasing demand for transport management systems. Although logistics began in 1950, until 1960s, it was confined to supplies to military and defense organizations. 21st century has attached a great importance to transport management systems as nations became inter dependent for global trading. This business is worth billion dollars and requires huge trained manpower and skill both in terms of labor and in technical knowledge. With the advent of e-commerce and Internet security, on line booking of goods and shipping has become much easier process, which helps companies booking of orders at a fast pace as compared to the manual method of booking goods for transport. Further this has also facilitated creation of many more jobs enabling employees to equip with the skills required for TMS and logistics management. Future prospects are bright for TMS due to the increasing demand for global business and this would further offer employment both on labor and skilled level of jobs. Collaborations, partnerships and acquisitions are much common in these times for expansion of business and also to add capital strength to the companies. Therefore there is huge potential and scope for transport business whether operated at domestic level or at international level, at both ends, TMS has scope for making profits and in extending services of good and products. Figure 1. Working of TMS Figure 2 Cost cutting No company is small or big until it records growth and indicates business turnover. Especially transport business is a 365 day business as there is movement of goods almost everyday either by means of truck or railway for domestic areas and air and ship for international business. Therefore, professionally maintained organizations which deliver quality service would invite more customers and business organizations for extending services. Timely delivery and quality service is what is most required by the organizations without giving any excuses or reasons. Only in case of exceptional instances such as natural calamities, delivery of goods can be delayed and otherwise, goods have to be delivered on time meeting the satisfaction of client. Discussion Beginning from super mar to the transport of people, TMS plays a vital role in delivering goods by the chosen means of transport by companies. The assistance of logistics in TMS means planning of goods packing, loading, transporting, unloading to the destination point, all these are included in planning of TMS which will enable companies to ship goods and services from one place to another by safe means of transport without causing any theft, damage or pilferage. The companies which rely on TMS keep a bona fide and conduct for the services extended to its clients. There are many transport companies which have built reputation of good will by extending quality services to its clients. Logistics enable to companies to strategical planning in cutting transport costs, increasing asset turnover, costs for maintenance of inventory, improving CRM, and reducing fines and penalties that arise with custom authorities or such other transport personnel in rural and urban areas and in maintenance of excellent customer relation with companies. Further logistics management lays out a clear picture of transport business, its strengths, weaknesses and threats and how to encounter such problems and conflicts that arise in the course of business. At every step of logistics management beginning from production unit, the execution of logistical planning begins viz., route planning, transport management, parcel shipping and delivery. This planning is applied both in domestic and international transport logistics. Transport Asset Management is also a major factor, in adding trucks, cargo planes and ships to the respective companies in order undertake a big volume of business for larger turnover. Insurance, warranty, budget for asset procurement, cost per mile and preventive and cautionary measures for any unforeseen risks that may be encountered at the time of loading of goods. Via the medium of TMS, there are several advantages for global customer for purchase of goods. For instance on line purchase of precious metals such as gold, jewellery and pearls facilitates safe and secured delivery of items ensured by the seller. Further purchase of computers, mobiles, DVDs, Cameras, clothes, shoes and even groceries have become much easier and these goods are being door delivered. Therefore, the customer is being offered with lots of benefits of choosing specific model and design. Whereas extra care and attention must be paid while providing credit card numbers and bank accounts for making on line payments to companies. TMS performs a remarkable job for delivering mail services around the world through DHL and blue dart courier service. The massive success of blue dart for courier services is another example for quality and timely service executed with efficiency and trained and skilled personnel. In transport industry, excessive training is to be provided at every level of employment from the point of production till the point of packing and loading and unloading and even includes delivery of goods. Much advantage can be drawn from available software solutions and net working technology to enable information flow from one place to another as transport industry moves and works with the flow of information at every level. Emails, telephones, mobiles are some of the best methods to communicate at a fast pace which prevents delays and enables quick and speed mode of work. Although the success rate of transport industry is very huge, unless an organization is equipped with proper management systems and qualified and knowledgeable staff, with trained and skilled labor, it is very difficult to carry on business either at domestic level and at international level. Conclusion The global challenges of transport management system are vast with extended responsibilities in terms of service and quality. Practice of TMS has been essentially yielding good results and achievements for companies. Apart from being a good management practice, TMS early signs of hazards, hassles that can be prevented in transport business. Every meticulous care and monitoring in TMS will add to the quality service whether it is in transport, air or shipping business. Changing times evolve new concepts and new working systems in every sphere of business and these changes come with a proportionate success rate for businesses for adaptability and compatibility. These have to be worked with much vigor and research before any task for business is undertaken. References The Role of Transportation in Logistics Chain Accessed 21 July 2007 http://www.easts.info/on-line/proceedings_05/1657.pdf

The Industrial Revolution, 1780-1914

The Industrial Revolution, 1780-1914 To what extent can the period in Britain between 1780 and 1914 be termed correctly as an industrial revolution? â€Å"The industrial revolution is precisely the expansion of undeveloped forces, the sudden growth and blossoming of seeds which had for years lain hidden or asleep.† Paul Mantoux’s quote regarding the industrial revolution is used to describe the range of different phenomena that constituted this watershed moment in British, European and world history. This is because the industrial revolution cannot be pigeon‑holed. It was not a government policy and none of what occurred politically, socially, culturally or economically in Britain between 1780 and 1914 came from design but rather was the result of a historical accident of a sequence of key factors all occurring during the same timeframe. The period represented a transition from early modern history to modernity, with many of the social and economic ills that arrest much of the contemporary world today first acted out in the newly industrialised areas of the UK in the eighteenth and nineteenth centuries. The industrial revolution affected the entire structure of British society, from the monarchy to the previously numerically dominant peasant classes, from agricultural workers to merchants. There is no doubt that a momentous shift had taken place: the far‑reaching legacy of the changes that occurred during the period 1780 and 1914 culminated in the Great War where the casualty figures soared into the millions as opposed to the thousands who were, for instance, killed in the Battle of Culloden, testimony in itself to the enormous changes in machinery and industry that was witnessed during this revolutionary time. Yet to describe it as a ‘revolution’ invites further analysis. Although the transformation was wholesale it would be incorrect to think of Britain in 1780 as being an underdeveloped nation. As is always the case when taking a chronological look at history, it becomes apparent that the period immediately leading up to 1780 was a crucial time in laying the foundations for the sweeping changes which were about to take place. By this point in history England had the fastest growing empire of any of the traditional European powers, was in possession of the largest navy in the world (essential in terms of acquiring and maintaining an empire in the eighteenth century) and was home to a true metropolis with regards to the capital city. â€Å"The dominance of London was fully established, and this had helped to create that integration and rationalisation of the cultural, political and economic life of the nation which was to bring significant benefits in the eighteenth century.† In many ways, Britain during this time was a country that had already shed its medieval skin. The huge shift in the number of people who had to work to survive proves the truth in the assumption that England had ceased to be a society based along the middle ages notion of landed aristocracy and its inherently unpopular feudal system. Thus, English history bore witness to the birth of the modern proletariat; â€Å"not here meant in the special sense of the creation of the factory labour force, but as a broad description of the protracted process by which working for wages, characteristic of perhaps a quarter of England’s population during the reign of Henry VIII, became the condition of more than 80 per cent by the mid nineteenth century.† In certain areas of Britain the social, political, cultural and economic changes that this period of history bequeathed constitute a complete, grass roots revolution whereby the look of certain places in 1914 bore no resemblance to their appearance in 1780. While the early modern period that preceded the industrial revolution saw the growth of London and trade, the period of the later 1700’s saw the north of England experience something of a re‑birth, as a direct result of the industrial revolution. Previously, many areas of the North were little more than buffer towns; populations constructed to keep out any potential Scottish invasion from the north but offering little to the growth of the English economy. But the industrial revolution altered the entire relationship between North and South, re‑instigating a sense of purpose in the people north of Birmingham. â€Å"Many once great centres were on their way to the pleasant obscurity of county rather than nation al fame: York, Exeter, Chester, Worcester, Salisbury.† First and foremost, the industrial revolution, exacerbated by the increase in production of cotton in the North‑West after the 1770’s and the invention of Arkwright’s water‑frame, swelled the physical constitution of the population and began a permanent migration away from the countryside to the towns as a result of industry gradually usurping agriculture as the lifeblood of the nation. Liverpool, for example, was seventh in the list of European capital cities by 1850 with Manchester ninth. This had the overall effect of creating urban centres of concentrated wealth with large sectors of the new proletariat class. Yet it would be incorrect to view this creation of new centres of populace as tantamount to a re‑distribution of political power. The political system in Britain ensured that power remained in the hands of the privileged, traditional sectors of society which were still predominantly based in or around London and the South‑East. Until the Great Reform Act (1832) rotten boroughs and anachronistic political modelling resulted in the great northern cities such as Leeds, Sheffield and Manchester having only a fraction of the electoral power that their numbers suggested. But even after 1832 there was no political revolution in England in spite of the continued, and in some areas accelerated, growth of industry and population. Marx and Engels had written their communist manifesto in the 1840’s predicting that the enormous sociological changes that England in particular was experiencing would lead to the birth of Europe’s first truly socialist nation. But there were very few recorded incidents of social unrest as a result of the industrial revolution and examples such as Peterloo (1819) were isolated and meagre in comparison to the widespread class revolutions that the continent witnessed in 1848. â€Å"The true explanation is quite simple: wealth. Class conflict was deferred to the twentieth century when international markets and industrial wealth in the North began to contract and working‑class standards of living levelled off or actually fell.† It was not only the physical make‑up of England that was shifting as a result of the changes seen since 1780 but also the period saw the birth of an entire sub‑nation within the British Isles, namely the people of the industrial heartland of South Wales. Quite simply, without the undoubted industrial revolution, areas such as the Rhondda and Ebbw valleys would remain largely unpopulated today. Rates of urban and social growth in South Wales during the nineteenth century are truly astounding with consequences that the region has yet to come to terms with today. â€Å"The Rhondda demonstrates, albeit to an extreme degree, the nature of the new urban expansion. It was a society of migrants, often far removed from their geographical roots: in 1911, only 58 per cent of the Rhondda’s people had been born in Glamorgan. The rest of Wales supplied 19 per cent, England 7  per cent. A sixth of the population was drawn from ‘elsewhere’, from Ireland and Scotland, but also from Spain, Italy and other lands. The community was disproportionately young and male. Between 1880 and 1914, males generally comprised at least 55 per cent of the population.† South Wales thus became a frontier nation, completely dependent upon coal for subsistence; it would not exist as we know it today were it not for industrialisation. The example of the new nationality which was borne out of the South Wales coalfields was symptomatic of the broader diffusion of ethnicity that the industrial revolution bequeathed to modern Britain. The influx to British cities of huge numbers of Irish after the potato blight of the 1840’s changed forever the local political, cultural and economic landscape. Along with a large influx of Jews, mostly displaced from Eastern Europe, the immigrants to British cities transformed the fate of the nation; most were willing to perform the worst jobs which enabled grater numbers of the local population to move up the complex industrialised social spectrum. London, in particular, became, during the nineteenth century, a haven for traders, merchants and, increasingly, knowledge with the first university college of London esta blished in 1826. â€Å"It was a progressive, enquiring energy which animated all of these concerns. It has been termed the energy of empire since the vast power and resourcefulness of nineteenth century London, at the centre of the imperial world, had somehow managed to infiltrate all aspects of its life.†Ã‚   Indeed, it can be argued that the all‑encompassing Empire of the latter part of Queen Victoria’s reign could not have occurred without the impetus of the inexorable industrial revolution beforehand. The invention of steam alone necessitated a rail work and domestic infrastructure capable of supporting an empire and, of course, economic imperialism was used much more frequently by the British invaders of India and Africa, as opposed to the militaristic imperialism which characterised the German acquisition of territory after the Franco‑Prussian War (1870‑1). Therefore, politically, socially and culturally, Britain was moving forward with great haste without instigating anything remotely close to a revolution in spite of the huge changes already described. Only in terms of economics can this historical period really be seen as fundamentally altering the composition and character of the country, with industrialisation creating the world’s first truly capitalist society. â€Å"This was the period when Britain enjoyed to the full the economic benefits of having become ‘the workshop of the world.’ Her total exports in 1850 were worth  £71  000  000, in 1870 they were worth nearly  £200  000  000. Her imports trebled in those years from  £100  000  000 to  £300  000  000†¦ whichever way it is looked at, the total wealth of the country was growing fast, and it was more widely distributed throughout the community than before.† The measure of the level of industrialisation ought to be gauged in social and political as well as economic terms. Yet, as contemporary Latin American analysts are discovering, facts and figures pertaining to these phenomena are notoriously difficult to calculate. Economically, however, it is apparent for all to see that the growth of Britain between 1780 and 1914 can only be explained in revolutionary language, as a direct result of an unprecedented industrial revolution. There is no doubt that the period 1780‑1914 was the key timeframe in terms of the British experience of the industrial revolution. The difficulty for historians is the phraseology: revolution implies one key date, a dramatic event and a sudden shift of national focus discernible after that occasion. In comparison to France, for example, British history at this time appears anything but revolutionary – the French experienced three revolutions by the time that the Third Republic was declared passed with the defeat of Napoleon  III. Evolution, as opposed to revolution, would therefore be a more accurate term to describe the myriad of changes that beset British society and political life during this period. And where there did occur a revolution, it took place in factories across the country, in coal fields and the birth of trade unions rather than in the execution or dissolution of monarchy and tradition. Much of the greater social, cultural and political changes that occurred after 1918 were as a result of the groundwork cemented during the period 1780‑1914, none greater than the formation of a society based upon class, itself a direct legacy of the industrialisation of the nation, as E.P. Thompson concludes in his own inimitable dissection of the social consequences of the industrial revolution.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"This collective class consciousness was indeed the great spiritual gain of the Industrial Revolution, against which the disruption of an older and in many ways more humanly comprehensible way of life must be set†¦the slow, piecemeal accretions of capital accumula tion had meant that the preliminaries to the Industrial Revolution stretched backwards for hundreds of years. From Tudor times onwards this artisan culture had grown more complex with each phase of technical and social change.† BIBLIOGRAPHY P. Ackroyd, London: the Biography (Chatto Windus; London, 2000) P. Clark P. Slack, English Towns in Transition, 1500‑1700 (Oxford University Press; Oxford, London New York, 1976) P. Jenkins, A History of Modern Wales, 1536‑1990 (Longman; London New York, 1992) P. Mantoux, The Industrial Revolution in the Eighteenth Century (Metheun; London, 1961) P. Mathias, The First Industrial Nation: an Economic History of Britain, 1700‑1914: Second Edition (Metheun; London, 1983) F. Musgrove, The North of England: a History from Roman Times to the Present (Basil Blackwell;   Oxford, 1990) J. Rule, The Vital Century: England’s Developing Economy, 1714‑1815 (Longman; London New York, 1992) D. Thompson, England in the Nineteenth Century, 1815-1914 (Penguin; London, 1978) E.P. Thompson, The Making of the English Working Class (Penguin; London, 1991) E.A. Wrigley, People, Cities and Wealth (Basil Blackwell; Oxford, 1987)

Workaholics and Workaholism: A Growing Problem for Companies :: ESL Essays

Workaholics and Workaholism: A Growing Problem for Companies   Ã‚  Ã‚  Ã‚   Workaholics – people, who have a compulsive and unrelenting need to work (www.dictionary.com) – appear more and more among the working people of United States and other developed countries. At first glance, workaholics do not seem to be such a problem for industry and society as a whole. But in spite of all devotion to their work the workaholic will not be as valuable as a normal worker. Workaholics do not think about anything else except work that can cause severe health problems and can cause problems on their work. All that causes a reduction of economic profit for the company.   Ã‚  Ã‚  Ã‚  Ã‚   The term â€Å"workaholism† appeared in the beginning of the 20th century after Frederick Taylor integrated new organization of work system. Taylor, famous businessman was born in 1856 in Philadelphia, and was known as â€Å"father of scientific management†. His new theory of work management has been known as â€Å"Taylorism†. The term â€Å"Taylorism† is seldom used in a positive way. For a short description, according to JoAnn Greco, the journalist of â€Å"The Journal of Business Strategy†, â€Å"Taylorism† is â€Å"a sort of ruthless and quasi-Victorian efficiency that melds man with machine, often to man’s disadvantage.† According Taylor’s theory of work organization the worker is nothing but a tool for gaining profit. (Greco)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It will be unfair to say that Taylor’s theory did not do any good for the economy as a whole. In fact it really helped the economy in age of industrial development. But presently, in the age of high technologies we do not need to stress people to work hard. Many jobs require qualified people that being fired very hard to replace. Creating a workaholic – Type A persons, can be very dangerous for future economics of single company and nation’s economy in the whole. Perfect example of the typical Type A person was presented in essay â€Å"Company Man†, written by Ellen Goodman. The main character Phil was working in one company all his life striving for president’s position. There would be nothing wrong with that except for his fanatic desire to work – â€Å"If he wasn’t at the office, he was worried about it,†- summarizes Goodman in the end of the essay. In his desire to become a president, Phil had to sacrifice the other part of his life – his family. His wife Helen and his children did not even see their father too much - even on weekends he could not forget about his work.

Free Essays - The Stranger (The Outsider) :: Camus Stranger Essays

The Stranger What is life for? Different religions have different takes on life. There are many ways to view life. The way life is viewed by an individual is the way his morals are set. Christianity, Islam, Judaism, and many other religions believe that a higher god sets morals and with the morals comes reward. Another camp, the existentialist, believes that life is absurd and meaningless. The existentialists believe humans live and humans die. They state that death is just a matter of time for everyone, a reality that is inescapable. In the novel The Stranger by Albert Camus, Meursault realizes that death is a subject that cannot be erased. Meursault comes to the conclusion that death is the end result for every human's life. The nurse tells Meursault how the weather affects the human body. "She says, `If you go to slowly, you risk getting sunstroke. But if you go to fast, you work up a sweat and then catch a chill inside the church'"(17). The heat's effect is inevitable. No matter the pace, the weather is still an influence in the human body. Meursault realizes this and responds with " She was right. There was no way out" (17). Most people have a problem with destiny. They have been raised to be in control of their circumstances or their decisions. Therefore, the average person has a hard time coming to the realization that the inevitable will happen. Meursault kills an Arab. He is convicted for the murder. While in the courtroom Meursault is asked why he killed the Arab. The only response Meursault could give them was the sun. Meursault said, "I never intended to kill the Arab" (102). The judge replies and Meursault "blurted out that it was because of the sun" (103). Meursault did tell the truth, the sun did affect his judgment. Camus writes, "The sun was starting to burn my cheeks...it was burning, which I couldn't stand anymore, that made me move forward" (58-59). The Arab gets up and shows his knife. Because of the sun he is blinded in two ways. The first reason was because of the sweat in his eye. The second reason was because the knife was reflecting the light into Meursault's eyes.

Morris Inn Written

Goring's and Rorer's- with local customers. Additionally, the strategies are put into place to increase returning customers on a regular basis. Our team is determined to improve the image of the Morris Inn and replace the dated concept that is currently associated with the Morris Inn. BACKGROUND The Morris Inn was built in 1 952 on the campus of the University of Notre Dame. Its construction was primarily funded by a generous donation from Ernest M. Morris, a 1906 alumnus of Notre Dame.In 2012 Ernestine Morris Carmichael Racial, the daughter of Ernest and Ella Morris, provided funding or the Morris Inn as a gift to the university. This renovation brought major improvements to the outdated Morris Inn, including expanding it from 92 rooms to 150 rooms, 18 of which are suites. The size of the beds improved from double and single sized beds to king and queen sized beds. In addition to the improvement in bed size, the renovation saw the introduction of the Irish tavern Rorer's and improve ments to the fine dining restaurant Goring's.Also, the new 24-hour fitness center, gift shop, and the Fireside Terrace, an outdoor extension of Rorer's that is complete with sofas, umbrellas, and fire its, are a result of this renovation. RECOMMENDATIONS Increase exposure efforts in the South Bend area, while focusing on specific target markets In order to encourage more locals to come onto Notre Dam?s campus to eat at either Goring's or Rorer's the first Step needed is to increase the exposure Of each establishment in the local community.Goring's a fine dining restaurant has a smaller target market, middle to upper class, but also faces less competition that Rorer's which faces heavy competition from other bars, particular Eddy's Street establishments. As a result the marketing program for Goring's and Rorer's will differ in that the efforts to expose Goring's must be concentrated and specified to reach small group, while Rorer's campaign can cover a broader target market. Because the target audience for Goring's will likely have a higher disposable income, marketing efforts for Goring's should be directed so that exposure towards higher income individuals will be maximized.Initially, the Morris Inn management should contact local businesses in an attempt to lure in business lunches and dinners, which historically are held at higher end establishments. Emails, calls and mail advertisements are all possible means of alerting the local business communities to the possibility using Goring's for meetings. Furthermore, the University is heavily involved in the local economy, and taking out partners, donors, clients and other business affiliates to dinners at Goring's will help to increase exposure for the restaurant in the local business community.Also, to attract higher income individuals and families, Goring's should advertise with local private schools. Schools such as SST. Joey's are likely to have on average families with higher disposable incomes, and theref ore can afford o eat at a higher end establishment such as Goring's. Sponsoring school sports teams, donations in Goring's name, and dinners at school fund raising auctions are all possible means of reaching to parents. Rorer's target market differs from Goring's in that it is a much broader group than Goring's.A much higher percentage of the local community eats at bar and restaurant combination establishments on a regular basis, but there is also a much more competitive market. As a result, marketing efforts must be altered to reach a greater number of people, but doesn't need to be as specialized. Initially Rorer's can advertise on and around Eddy's Street to attempt to attract a segment of the local population that goes there to eat. The target market for Rorer's is exactly the kind of people that eat regularly at Eddy's street establishments such as Brother's and Resource's.In addition, advertising at popular local events, such as Silver Hawks games and the farmer's market are all opportunities to reach large segments Of the local population. In such advertisements it is important to heavily market incentives, such as free valet parking with dinner, in order to encourage attention customers to leave the establishments they regularly eat at in favor of Rorer's. In addition, advertisements should be obviously tailored towards locals in order to help mitigate the apprehension that is felt by many locals in regards to coming onto campus.Produce a positive consumer experience that creates repeat customers The second step in this process is to create an atmosphere for customer's day or night out that favorably reflect the restaurants we are promoting. In an effort to provide a positive dining experience, the Morris Inn could coordinate tit sports teams, specifically basketball, hockey, and baseball (football days appear to already be successful). Packages including tickets to games as well as transportation through university golf carts to and from the hotel to various arenas could seer. E as a significant attraction for locals for fun nights out. Football weekends are flooded with visitors on campus, but filling Roses with viewers for less supported sports (but still with loyal fan bases) such as hockey and basketball could produce the consumer experience to bring customers back for more. In addition, advertising the restaurant alongside tickets and transportation with a potential discount on the whole package could peak the interest the hotel needs to attract nearby residents, especially those looking to save money on a family or couple's night out.Along with that idea is the concept of increasing ease of transportation around the Morris Inn, especially for those dining at Goring's or Rorer's. The idea already in effect of free valet parking for customers of the restaurants is a novel one and hooks those concerned with the hassle of going out for dinner or a bite to eat. Free transportation to games across campus at Compton Ice Arena an d the Joyce Center could do the same for the hotel as well as close the gap between Goring's, Rorer's, and closer locations and competition like Legends of Notre Dame.Increase Return on Investments of Social Media Strategies As a way of promoting both Rorer's and Goring's, we feel that the entire Morris Inn brand should improve their presence on social media, which is currently very minimal. Morris Inn's current presence is limited to Faceable, while neither of the two restaurants have a presence on any social media site. Social media is a prominent culture among people and restaurant-goers Of all ages, so it is crucial that both Rorer's and Goring's become present on social media. Not only is this a tremendously important aspect to the marketing of restaurants, but it is also a free method of advertising.We feel that Rorer's and Goring's should have individual pages on Twitter and Faceable, as they target very different crowds in their marketing plans. The Morris Inn should have a large presence on Twitter and Faceable and should feature links to the two restaurants' pages in order to connect all three and create a strong brand. Both restaurants could advertise specials and special events on their respective pages and could encourage people to â€Å"follow' their Twitter page and â€Å"like† their Faceable page by offering deals only available to people who do so.Although Morris Inn already has a page on Yelp, which is a website that features restaurant reviews provided by the public, we propose that they consider paid advertising on restaurant review sites like this. Aside from paid advertising, Morris Inn should provide as many photos and as much information as possible to Yelp and similar sites to strengthen their online mage that will help to draw in visitors looking for good reviews. Morris Inn should also contact local food floggers and invite them in for a free meal in exchange for an online review to be read by potential customers.There should also be an effort to monitor on line reviews to assure that the reviews are primarily positive. BASIS FOR RECOMMENDATIONS As a team, we feel that these recommendations will increase the Morris Inn's profits by creating a stronger business model. The Morris Inn has undergone major renovations, and with such renovations it is important to improve the marketing plan as well. By Meaning the original marketing plan of the Morris Inn, we feel we will be able to target a larger audience that will be more suitable for the customer base that the improved restaurants at the Morris Inn require.Rorer's and Goring's require two distinct marketing plans to bring in a customized client base for each setting. Our solutions will draw the attention of each client base and therefore improve business for both restaurants. We are confident that our solutions will attract sufficient attention, while also remaining in a price range that is suitable for a struggling business. We have found convenient mark eting availability in the South Bend area and have spoken to local residents who agree that our plan will target the appropriate client niche and improve business for Goring's and Rorer's.There is room for further development as the restaurants' business improves including a social media plan that will gain popularity as customers increase. NEXT STEPS We are now confident that with our suggestions The Morris Inn will have the resources to move forward and further implement the new marketing strategies. There are a few steps we feel that can be taken immediately to main exposure in the area. The first of these steps is primarily focused on personal contacts with potential clients.We have found in our research that it would be best to either purchase pre-composed emailed lists of the area or use your current records to send out an email to all clients inviting them to dine at your new restaurants. It will also be important to make calls to frequent visitors of the university and emplo yees of the university, particularly in the development center, who will contribute to the local atmosphere that you are trying to achieve. While it may not be the most enticing marketing plan, reaching out personally to clients will get them in the door and allow your team to explain the improvements of the Inn.There is no better way to sell something than with face-to-face contact. The second step that your team should immediately implement involves reaching out to local vendors for advertising within their companies. The Silverware's will be starting their season shortly as the weather improves and it will be important to have advertisements ready for them. We have reached out to Nick Brown, the Vice President of the Silverware's, and he is willing to it down with your team and discuss specific advertising availabilities based on how much money your team is willing to allocate.The Morris Performing Arts Center Will be hosting guests like Aziza ANSI and Tyler Perry who will bring in large business and it will be important to have advertisements prepped for those events. Finally, we have spoken to SST.