Marriot and Body Shop Aims and Objectives Essay

introductionMarriot is an international brand however the purpose of this controlled assessment, they will be my local business known as London Heathrow Marriott-LHM. Marriott is currently a private limited company (PLC) and has two other private investors as owners of the company. The Marriott hotel was founded in 1993 and is located in Harlington, Hayes. Currently its labour turnover for the month of September (2010) is an increase of 10.1%. Marriott acquires approximately 133,000 employees world wide and between 8,000-9,000 employees in the UK.My other local business is The Body let out. The Body Shop is an international businessDefinition of AimsThe long-term goals a business wants to achieve. Goals that a business wants to achieve to be successful.Explain what aims arDefinition of objectivesThe specific steps taken by a business to achieve a goalObjectives have to S.M.A.R.T, this stands for* Specific* measured* Achiev equal to(p)* Realistic* TimeMarriotts aims* Guest Satisfa ction Superiority* Marriott Profitability & Owner Return on Investment* Associate SatisfactionMarriotts objectives* GSS (Customer Target) 75% (satisfied with overall service) * Sales turnover of 20m per annum* Labour turnover less than or equal to 25%Summarising Marriotts aims and objectivesMarriot have set themselves three aims that they hold to achieve. These three aims vary from making a get on their investment to guest and employee satisfaction. Marriotts first aim and objective focuses on customer satisfaction. They are going to meet this goal by being customer focused and meeting customer needs. To achieve this they will do everything in their power to backup their customers happy to give recommendations to other people and for them to keep coming back to their hotel. They need to deliver the wow factor by providing the best quality of service. They represent to meet this aim by encouraging their guests to complete a Guest Satisfaction Survey.To achieve their aim they need 75% of their customers to be satisfied. The caution team reviews all these surveys to find out what they need to improve on to make the hotel and make it the best in the industry. They also focus on have-to doe with satisfaction which focuses on the employees. They are striving for labour turnover less than or equal to 25% therefore Marriott hope not to lose more than than 1 in 4 of their employees. They aim to make employees satisfied by ensuring their staff is happy. They will achieve this aim by motivating their staff and honor them with staff benefits for example LHM offer Valuable room rate, food and beverage, and retail discounts at global Marriott locations.This gives the employees the feeling that Marriott cares about them. Also the follow of pay that is offered by Marriott is higher than most equivalent jobs. This makes the employees want to stay as they know that there is a very slim chance that they will find this amount of pay anywhere else, or they may not get the same amount of bonuses-motivating them to do better- The want the communication between the staff and Marriott management to be strong as this gives the employees the sense that they are involved within the business.Their third aim and objective focuses on Income and money made. Marriott want to make a profit and have a sales turnover of 20m per annum. By doing this they will be able to maintain share prices and reward shareholders with dividends. Furthermore they will be able to do this by increasing sales revenue for this hotel. This has been set out by the management & senior Marriott personnel in the US. The will achieve this by providing the best quality of service.body shopAims* Leading business in the beauty industry* Fair trade* Protect human rights customers and staff* Protect the environs and planetbody shop objectives* Continue to grow by maximizing sales * All our suppliers have signed the Code of conduct supporting ethical, ordinary trade program. * Improving working conditions for body shop employees and protecting their Human rights * Every product packaging is made from 100% recycled materials Summary of the body shop aims and objectives